Overview
Key Features
A TV that looks nothing like a TV. The Frame is more than a TV; it’s a stylish statement piece for your home. Blending innovative technology with the best of interior design, The Frame delivers stunning visuals both on and off.
Pick your frame. Pick your style. Whether you’re rocking Japandi, Hamptons, or cottage, The Frame lets you flex your style nous with a range of clip-on bezels to choose from. When you’re vibing something new, you can simply change again. The best part is, no matter which you pick, it’ll always deliver that iconic Frame design.
Goodbye TV, hello gorgeous art. Decorate your home with the contemporaries, the impressionists, and your own cherished memories. Experience 30 refreshed artworks every month via Artwork streams or explore the Samsung Art Store with 2500+ works of art from around the world to complement and elevate your style in every hue, era, and genre.
Cinematic home theatre. World-renowned gallery. One TV. Movie night at home? The vibrant QLED 4K display and Dolby Atmos audio ensures every scene moves you and the room. Friends for dinner? Switch to the renaissance masters and impress with your cultural flair.
Picture a whole new experience with AI. Power up and tune in, Vision AI has arrived. Personalised wallpapers are generated on cue, content is automatically optimised to your viewing environment, and Active Voice Amplifier Pro ensures you catch every word.











